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QSS

Observations

Notes from a little distance.

Original, independent commentary written by the studio. These are not client case studies and describe no paid work.

  1. 01The Hidden-Gem ParadoxWhy being good is not the same as being understood.
  2. 02The Celebrity Endorsement ProblemBorrowed attention does not necessarily create belief.
  3. 03The Convenience Store OpportunityAn overlooked everyday business and the possibilities hiding in plain sight.